Real campaigns. Real authors. Real results.

A first-time author with no platform, no email list, and a debut leadership book in one of Amazon's most saturated categories. Three publicists had passed on the project.

• Built a 4,200-person ARC team across LinkedIn and niche communities
• 60-day pre-launch newsletter sequence and weekly thought-leadership posts
• Coordinated podcast tour: 18 shows in 6 weeks
• Bestseller campaign with launch-team activation across day one and day two

• Amazon #1 in Leadership, Strategy, and Business Mentoring
• USA Today Bestseller list — debut week
• 12K email subscribers added during launch window

A debut literary novel from a small independent press with a $0 marketing budget and the conventional wisdom that 'literary fiction can't scale online.'

• Curated BookTok seeding with 22 carefully matched creators
• Bookstagram tour timed to a 3-week price promotion
• Book club discussion guides distributed to 140+ reading groups
• Post-launch momentum plan including a 90-day content cadence

• Sustained top 50 ranking for 11 consecutive weeks
• 38,000 copies sold in 90 days
• Sequel deal signed with a major imprint

A career-defining memoir from a working physician with limited time, no media training, and a launch window of just six weeks.

• 22 podcast bookings prioritized by audience overlap and timing
• Two major op-eds placed in national health publications
• Launch-week sales sprint with daily email partner activations
• Coordinated foreword from a recognized industry figure

• USA Today Bestseller — debut week
• Featured in 14 national outlets
• Speaking engagements booked through Q4

A previously published thriller that had stalled at #18,000 on Amazon. The author was ready to abandon the series before relaunch.

• Full metadata and BISAC rebuild — wrong category was hiding it
• New A+ Content and Brand Page on Amazon
• Stacked BookBub Featured Deal with email partner cascade
• Reader retention automation linking book one through book three

• #1 in Crime, Mystery, and Police Procedurals for 6 weeks
• 22,000 copies sold in launch window
• Series read-through rate jumped from 31% to 68%

A genre-bending historical novel with strong reviews but flat sales. Domestic audience saturated; no international visibility.

• Foreign rights catalog and outreach to 38 international publishers
• NetGalley + Edelweiss tier-1 listing with trade reviewer outreach
• Book club discussion guide distributed to 200+ reading groups
• Awards submission across 12 international and US literary awards

• Foreign rights sold in 8 territories
• Shortlisted for two international literary awards
• Book club selection by 76 verified clubs

A first-time author who wanted the book to be a marketing engine for his coaching practice — not just royalty revenue.

• Book-to-course extension built in parallel with launch
• Author speaking one-sheet and paid speaking pipeline
• Reader magnet funnel with high-ticket coaching ascension
• Author analytics dashboard tracking every channel

• $1.2M in coaching revenue traced to book buyers
• Booked 24 paid keynote engagements in 12 months
• Course launched to 14,000 buyers from book audience

A literary western from a debut indie author in a genre dominated by long-established names. Zero discoverability outside niche western Facebook groups.

• Cinematic 30-second trailer with cowboy/horseback B-roll cut for Reels, TikTok, and YouTube Shorts
• Bookstagram outreach to 18 western and historical-fiction reviewers
• Amazon Ads optimized around 'wagon train', 'frontier journey', and similar long-tail keywords
• Newsletter swap network across 12 western-genre authors

• 18,000 paperback + Kindle copies sold in 90 days
• Top 50 in Westerns for 6 consecutive weeks
• ROAS of 3.7x on Amazon Ads

A psychological thriller competing against the most BookTok-saturated category on Amazon, with launches happening weekly from larger imprints.

• Pre-launch ARC team of 420 thriller readers across BookSprout and direct outreach
• BookTok seeding with 28 thriller creators in the 2 weeks before launch
• Kindle Countdown promotion stacked with BookBub Featured Deal
• Backlist cross-promo across the author's existing thriller titles

• #1 in Suspense, Psychological Thrillers, and Domestic Thrillers
• 612% lift on prior weekly revenue
• 47,000 copies sold in launch month

A literary historical novel with strong reviews but flat sales. Author was burned out from a previous DIY launch that underperformed.

• Book club discussion guide distributed to 240+ reading groups, libraries, and Goodreads clubs
• Literary press push targeting historical-fiction reviewers at 30+ outlets
• Trade reviewer outreach via NetGalley and Edelweiss
• Sustained 90-day post-launch content cadence (essays, interviews, book-club appearances)

• USA Today Bestseller list
• Selected by 76 book clubs in first 4 months
• 24,000 copies sold in launch quarter

A psychological thriller that had launched two years prior and stalled at #14,000 Amazon rank. Author considering letting the title go out of print.

• Full cover refresh + blurb rewrite targeting thriller browsers
• Amazon Ads rebuild with category and keyword overhaul
• Targeted Kindle Countdown stacked with email partner sends
• Reader retention automation linking to the author's two newer titles

• +412% weekly Amazon revenue, sustained
• Top 100 Kindle Suspense for 5 weeks
• Series read-through to author's newer book lifted 3.8x

A suburban horror novel competing against major-publisher releases, with the author worried the genre's smaller niche would cap commercial ceiling.

• Cinematic 30-second trailer matching the book's mood for Reels and TikTok
• Bookstagram tour with 16 horror creators receiving PR mailers
• Amazon A+ Content rebuild with comparison chart vs. recent horror hits
• Launch team activation of 380 horror readers across 48 hours

• #1 in Horror, Suburban Horror, and Ghost Stories for 4 weeks
• 31,000 copies sold in launch month
• Two foreign-rights inquiries before week three

A queer regency romance with niche but passionate audience. Limited budget; previous launch underperformed because it tried to reach a 'general romance' audience.

• Cross-promo coordination with 9 queer romance authors over a 6-week window
• BookTok creators specifically active in sapphic and queer romance
• Newsletter swaps with 5 sapphic-romance publishers' lists
• Email funnel re-built to convert visitors with a sapphic-romance reader magnet

• +367% lift on prior weekly revenue
• Top 20 in Romance for 5 weeks
• Email list grew from 2,100 to 9,800 in 90 days

A literary, multigenerational novel about post-Cultural Revolution China — emotionally resonant but commercially difficult to position for English-language press.

• Rights catalog and outreach to 42 international publishers across 9 markets
• Targeted literary press push to outlets covering Asian and diaspora fiction
• NetGalley listing with trade reviewer outreach
• Book club discussion guide distribution to 180+ literary reading groups

• Foreign rights deals signed in 5 territories
• Featured in 6 literary outlets including a major book magazine
• Shortlisted for an Asian-fiction literary award

A wildly unconventional satirical novel that most strategists would consider unsellable. Niche literary humor with no clear comp titles.

• Lean into the strangeness — niche literary press, satire-loving newsletters, and BookTok 'weird books' creators
• Goodreads group seeding in literary humor and absurdist fiction communities
• UK regional press push targeting reviewers who cover literary humor
• Audiobook production with a comedian narrator for cross-discoverability

• 9,000 copies sold in launch quarter — strong for satire
• Featured in 4 UK literary outlets
• Cult readership community of 1,400 active fans

A debut memoir from South Africa with a compelling story but no US/UK media presence.

• Custom-angled pitches to 60 podcasts across memoir, mental health, and Africa-focused shows
• Author media kit with sample interview questions and a 90-second sizzle reel
• Coordinated email partner activation around each major podcast drop
• Speaker one-sheet for paid speaking inbound

• 19 podcast bookings in 8 weeks (4 with 100K+ listeners)
• +8,400 email subscribers attributed to podcast tour
• Two paid speaking engagements booked off the back of the tour

A business book competing in an over-saturated category, with a first-time author and no major-publisher backing.

• LinkedIn thought-leadership cadence in the 90 days before launch — 3 posts/week
• Bulk-sales landing page built before launch with tiered pricing for corporate buyers
• Endorsement campaign from 7 recognized industry leaders
• Coordinated WSJ list push via bookstore + bulk-order velocity

• WSJ Bestseller list
• +520% lift on weekly Amazon revenue
• 14 corporate bulk orders averaging 1,200 copies each

A debut fantasy author trying to launch a planned 4-book saga without an existing audience.

• Pre-launch ARC team of 580 fantasy readers built over 14 weeks
• BookTok seeding with 22 fantasy and BookTok-romantasy creators
• Reader magnet of a 30-page prequel novella for email capture
• Series read-through automation linking book one to pre-order of book two

• 312 verified reviews live by end of launch week
• Top 10 in Epic Fantasy for 3 weeks
• Pre-orders for book two crossed 4,200 before book one's launch month ended

A 40-day devotional from a small-church pastor with limited social media and no existing book platform.

• Outreach to 200+ church bulk-buyer programs and women's ministries
• Designed devotional discussion guide for small-group use
• Faith-specific influencer outreach to 14 Christian Instagrammers
• Reader email funnel with daily devotional drip campaign

• 40,000 readers reached in 60 days
• 12,000 copies bulk-ordered by church groups
• Featured by 3 Christian publications and 2 podcasts

A romance author who had never spent a dollar on paid traffic, unsure whether ads could profitably work for her sub-genre.

• Amazon Ads rebuild around top-converting keywords for contemporary romance
• BookTok seeding with 18 romance creators in the same trope cluster
• Reader magnet of a bonus novella to convert ad traffic to email
• Series cross-promo into the author's two other titles

• ROAS climbed to 4.8x by week three and held for 60 days
• +22,000 new email subscribers from BookTok-driven traffic
• Author's backlist saw +180% lift from cross-promo

A tech author in Kazakhstan trying to launch into US/UK English-language markets with zero existing audience there.

• LinkedIn and Twitter/X thought-leadership cadence in the 16 weeks before launch
• Newsletter cross-promo with 11 English-language tech newsletters
• Pre-order campaign with bonus chapter incentives for early subscribers
• Tech-podcast pitch booking for the 4 weeks pre and post launch

• 12,000 email subscribers before launch day
• #1 in his Amazon category on day one
• 8 tech-podcast bookings in launch month

A debut fantasy-romance author with no social presence and no email list.

• BookTok creator outreach to 38 romantasy creators with PR mailers
• Author TikTok content strategy: 3 short-form videos per week aligned to BookTok tropes
• Cover and aesthetic design tuned to BookTok algorithmic preferences
• Amazon Ads layered on top of BookTok virality

• TikTok followers: 200 → 71,000 in 3 weeks
• 29,000 copies sold in launch month
• Top 20 in Fantasy Romance for 6 weeks

A 4-year-old historical novel with stalled print and Kindle sales — and no audiobook edition.

• Audiobook production with a casting call across 14 narrators and a German-accented narration choice
• Audible promotional placement coordinated with launch
• Backlist cover refresh and metadata rebuild
• Reader retention automation pointing to the author's two newer titles

• Audiobook drove 62% of total revenue within 6 months
• Print + Kindle backlist lifted +94% from refreshed metadata
• Audible Top 10 in Historical Fiction for 4 weeks

A Czech thriller author with no English-language audience trying to break into US thriller market.

• English-language translation polished and pitched to US ARC reviewers
• Thriller BookTok seeding with 14 US-based creators
• PR push targeting US thriller bloggers and trade reviewers
• Film/TV option outreach to 6 indie production companies after launch buzz peaked

• 12 weeks in the Top 100 US thriller chart
• Film option signed with an indie production company
• Foreign rights inquiries from 4 additional territories

A memoirist with a powerful personal story but no clear post-launch monetization beyond book royalties.

• Author speaking one-sheet built in parallel with the launch
• Podcast tour positioned to highlight speaking topics, not just book content
• Corporate outreach to 30 mid-market firms with relevant audiences
• Reader magnet + email funnel converting readers into speaking inquiries

• 6-month corporate speaking pipeline booked
• Average engagement fee scaled from $0 to $7,500
• Memoir continued to sell consistently fueled by speaking-stage exposure

A romance author whose static-image ads had plateaued and whose CPCs had climbed past profitability.

• Cinematic 30-second trailer cut into 6 short-form variants for testing
• Amazon Ads + Facebook Ads run with the video creative against static control group
• Bookstagram and TikTok organic seeding to amplify the video
• Reader magnet wired into the landing page for funnel capture

• ROAS climbed from 1.2x to 10x within 6 weeks
• +14,000 email subscribers attributed to ad funnel
• Backlist sales lifted +210% via cross-promo

A senior operator in Kenya wanting a book to anchor his next chapter — board roles, advisory work, and selective consulting.

• Author brand identity + LinkedIn presence rebuilt to match seniority
• Book launch coordinated as a credentialing event, not a sales event
• Direct outreach to 40 mid-market and PE-backed boards
• Author speaking one-sheet for inbound board and advisory inquiries

• 4 board offers received within 90 days of launch
• Advisory engagements with 6 PE-backed firms
• Book sold steadily but the brand work was the multiplier

A first-time author wanting to use his self-help book as the on-ramp into a coaching business — not as the destination.

• Book-to-course extension built and launched 60 days after the book
• Newsletter cadence designed to convert readers into workshop and coaching buyers
• Reader survey informing pricing and product structure
• Email funnel with ascension from book → newsletter → workshop → coaching

• 6-figure coaching revenue in first 12 months
• Newsletter subscribers grew from 280 to 14,200
• 3 corporate-team workshops booked at $9,500 each